The Lincoln Project Takes Their Psychological Warfare Against Trump To A New Level


Of their newest advert, The Lincoln Venture makes use of the recognition of Ron DeSantis to hit Trump proper within the ego and throw gasoline on the hearth.


The Lincoln Venture advert is narrated by a feminine voice telling Trump that Ron DeSantis betrayed him and has stolen his act. The advert goes on to inform the previous president that DeSantis is the brand new star, and by the point the previous president fights again, it is going to be too late.

Lincoln Venture co-founder Rick Wilson mentioned in an announcement offered to PolitcusUSA, “DeSantis is taking Donald’s political cash, dominating Trump within the headlines, and getting rave critiques from Fox and the conservative media. Trump is impotent, weak, and misplaced on tips on how to combat again in opposition to a youthful, thinner, and flashier model of himself.”

Trump is already enraged at DeSantis and shedding floor to the Florida governor. Trump thought the Republican major discipline would filter out and let him run unopposed.

As an alternative, DeSantis is taking steps to run in opposition to the failed former president in 2024 in what might be one of many ugliest presidential primaries in US political historical past.

The Lincoln Venture is so deep into Trump’s head that they’ve taken their psychological warfare in a brand new path the place they’re making an attempt to encourage Trump to explode the Republican Get together.

Republicans are being shown how unstable and unfit Trump is, and it seems like The Lincoln Venture intends to push him over the sting.


Mr. Easley is the managing editor. He’s additionally a White Home Press Pool and a Congressional correspondent for PoliticusUSA. Jason has a Bachelor’s Diploma in Political Science. His graduate work centered on public coverage, with a specialization in social reform actions.

Awards and  Skilled Memberships

Member of the Society of Skilled Journalists and The American Political Science Affiliation

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