At Residence with Baker Mayfield has been a staple of Progressive commercials for years now. Nevertheless, after being traded to Carolina on Wednesday, Progressive will not have the luxurious of having the ability to use footage at FirstEnergy Stadium for sake of continuity. With each disadvantage comes the chance for genius, particularly within the advertising and marketing division. Pay attention up Progressive! Pay attention up Flo, Jamie, and buddies! I’ve your subsequent marketing campaign deliberate out. I’ll expect fee (You guys bought Venmo?). Right here’s the script, excuse the formatting:
INT. — Financial institution of America Stadium, day
Baker and his spouse, Emily Wilkinson, unpack just a few of the props we’ve seen from earlier “At Residence” commercials (i.e.: espresso machine, maybe a framed image of him with Alice Cooper, and so forth.) when he will get to the nacho cheese dispenser. Emily snatches it away from Baker
EMILY
Oh, we don’t want that. We have now dispensers right here, and these ones have truly been to 2 Tremendous Bowls.
BAKER
The trouble of shifting was a lot already, however Progressive made it straightforward to bundle our dwelling and auto insurance coverage, even throughout our transfer. We saved a boatload of cash.
EMILY
Baker, you mentioned you wouldn’t.
BAKER
What? We had some further money, so I simply figured…
EMILY
Alright, however you’re taking me with you.
BAKER
Oh, no can do. I already instructed my buddies I’d take them.
EMILY
Who?
EXT. — Seaside, day
Baker is driving a ship. Sam Darnold and Matt Corral are sitting within the again.
BAKER
Man, that is so significantly better than Lake Erie.
MATT CORRAL
Do you assume I might drive for a little bit bit?
BAKER
Whenever you’re older, child. Even I needed to wait earlier than I bought to drive.
MATT CORRAL
You solely needed to wait two weeks.
SAM DARNOLD
Get pleasure from it. It sucks getting thrust proper into the driving position instantly.
CUT TO WIDE SHOT OF BOAT GOING ACROSS SCREEN
ANNOUNCER
Progressive. Bundle dwelling, auto, and boat insurance coverage multi functional place.
SAM DARNOLD
(Sounding ailing) May you progress to calmer waters? I believe I’m gonna be sick.
BAKER
Not within the boat!
MATT CORRAL
Does he have mono once more?
And scene! That’s at most a one-minute advert. After just a few edits, that would get minimize right down to 30 or 45 seconds. Excellent for slotting in between performs, or whereas the referees are reviewing a problem.
Is it dangerous? Most likely, however I’m prepared to indulge within the inventive course of with the nice minds over at Progressive. Let’s hash out a sharper script. You gotta make no less than one dig at Cleveland all through this factor; how might you not?! You want a cameo from Alice Cooper, and including Darnold and Corral to the combination would fill the whole Panthers’ QB room—save for PJ Walker and a few man named Davis Cheek—with Progressive representatives! Irrespective of who finally ends up beginning for the Panthers through the season, one in every of them can have been in a Progressive business. That’s advertising and marketing, child!
Perhaps Darnold doesn’t need his stint with mono introduced again up, and perhaps poking enjoyable at his struggles with the Jets is just too far—a lot for “Broadway Sam”—however you need to have some forwards and backwards like that for this to work. It makes an excessive amount of sense.
Mainly, I’m a advertising and marketing genius, who didn’t write a single line of cringe within the script above. NOT ONE! Be happy to e mail me to debate compensation, Progressive. I’ll be ready. Additionally, perhaps throw in some cash for this man. He bought the thought earlier than I did. He deserves a few of that chilly, exhausting inventive course of money.
